Margaritaville Resort Orange Beach at The Wharf Celebrates Groundbreaking Ceremony
May 14, 2025
ORANGE BEACH, Ala. (May 14, 2025) — Margaritaville Resort Orange Beach at The Wharf officially broke ground Wednesday, marking a significant milestone for the Gulf Coast's hospitality landscape. The ceremony, held on-site at the future resort location — an 83-acre waterfront property directly across from The Wharf on the Intracoastal Waterway – was led by Art Favre, Founder, Owner, and Chairman of Performance Contractors and Owner of The Wharf.
“This project represents a new chapter for Orange Beach,” said Favre. “By bringing together a Margaritaville resort and The Wharf, we are creating a destination that amplifies the appeal of both properties and elevates the entire Orange Beach experience.”
Joining Favre for the ceremonial shovel turn were key figures instrumental in bringing the resort vision to life, including John Cohlan, CEO of Margaritaville Holdings. His presence underscored the collaborative effort behind this transformative project.
“Thanks to the collaborative efforts of Art and his team, this project represents a unique opportunity to offer our signature lifestyle experience in a setting that blends coastal appeal and growing local energy within the area’s lively community destination,” added Cohlan. “Given Jimmy Buffett’s long-standing connection to the area, this iconic project is especially meaningful to everyone in Margaritaville.”
Following the groundbreaking, a reception at the Orange Beach Event Center at The Wharf welcomed guests from the local community, tourism sector, and project teams. The program featured remarks from Art Favre, John Cohlan, City Council Member Jeff Boyd, and representatives from Premier Wharf Management, including Garrett McNeil and Jason Alley, who provided updates on the project's timeline and features.
Margaritaville Resort Orange Beach at The Wharf is set to feature more than 400 residences, including luxury waterfront condominiums, condominium-hotel units, three- to four-bedroom resort cottages, bungalows, and waterfront villas. Complementing these accommodations will be 43 deep-water transient boat slips, enhancing the resort’s appeal to boating enthusiasts.
Additional key attractions include a six-acre water recreation area with a lazy river, adult serenity pool, swim-up bar, and waterslides; multiple dining and beverage venues; a fitness center; arcade; kids' camp; meeting and event spaces; and a private ferry providing seamless access between the resort’s Waterfront District and The Wharf.
Sales for resort residences are anticipated to open in the summer of 2025, with pricing expected to start in the mid $500,000s. The first phase of construction, which includes the Waterfront District, condominiums, and recreation area, is projected for completion in 2027, with full buildout by 2029.
"This development represents more than just a resort; it's a significant investment in the future of Orange Beach's tourism and economy," said Tony Kennon, Mayor of Orange Beach.
At full capacity, the resort will accommodate over 2,000 guests, all of whom will have optional access to comprehensive on-site rental management programs, ensuring a consistent and high-quality guest experience.
For more information about Margaritaville Resort Orange Beach at The Wharf, visit www.
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About Margaritaville Resort Orange Beach at The Wharf
Margaritaville Resort Orange Beach at The Wharf is an 83-acre waterfront property located on the Intracoastal Waterway in Orange Beach, Alabama. The resort will include more than 400 residences, including luxury condominiums, condominium-hotel units, resort cottages, bungalows, and waterfront villas, with sales anticipated to open in the summer of 2025. The property will also offer 43 deep-water transient boat slips for guest and owner use. Designed to complement and expand The Wharf experience, the resort will feature a six-acre water recreation area, multiple dining venues, a fitness center, event spaces, and a private ferry providing direct access between the resort and The Wharf. For more information, visit www.
Contact:
Mary Kate Lantrip, The Wharf
marykatel@alwharf.com, 251.224.1000
